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LinkedIn is a place to build a network of people that align with your long-term professional and business goals.

Who you connect with on LinkedIn is essential as it defines who will view and engage with your account and what content you will see when you scroll through LinkedIn.

You can build your network by sending connection requests or accepting requests you receive from others.

Who To Connect With On LinkedIn

Whether sending or receiving connection requests, who you connect with on LinkedIn should be focused on your target audience and objectives.

The people to connect with on LinkedIn can be broken down into four main categories.  

  1. Clients & stakeholders
  2. Target audience
  3. Industry figures and influencers
  4. People, you know (online and offline)
Infographic showing who to connect with on LinkedIn. Clients & Key Stakeholders Target Audience Industry Figures & influencers People you know (Online & Offline)

These categories represent the people you are likely to want to influence, be influenced by, or where an existing business or personal relationship exists.

When receiving requests, you can accept those outside of these categories with minimal risk, but you run the risk of receiving automated connect and pitch approaches.

Clients and Stakeholders

Connecting with existing clients and key stakeholders can effectively maintain and grow your relationships. 

These individuals can help you build your brand and provide valuable insights and feedback on your products or services. 

By engaging with them on LinkedIn, you can stay top of mind and position yourself as a go-to resource for their needs.

Target Audience

Connecting with a target audience of potential clients on LinkedIn is a crucial step in expanding your business. They may not be aware of your products or services, but you can build visibility and trust through engagement.

This engagement can also help you personalise your approach and increase your chances of success.

Industry Figures & Influencers

Connecting with industry figures and influencers can be a valuable way to stay current on industry news, trends, and best practices.

These individuals often share valuable insights and content to help you expand your knowledge and grow your business. By engaging with their content and building relationships, you can position yourself as a thought leader in your industry.

Other industry figures you may consider connecting with are your competitors; it is a great way to keep in touch with what they are doing. 

Just bear in mind your connections will potentially see any posts of theirs you like, comment or repost.

People You Know (Offline and Online)

Connecting with people you know or have met either online or offline is a great way to add depth to your network.

People you went to university with, attended a conference with or have met along the way in your business journey are often great supporters and also have the potential to open up new opportunities outside of your immediate circle.

Your LinkedIn Connection Philosophy

Your LinkedIn goal should be to build relationships with people that align with your professional goals.

Building relationships with these individuals and engaging with their content can position you as a thought leader in your industry and grow your business. 

Take the time to research and personalise your connection requests, engage with your network and add value.