Learn From DowSocial

Facebook Ads Training
(Inc. Instagram)

Get the knowledge you need to run successful advertising campaigns on Facebook and Instagram

Course Outline

Sector Experience

We are managing advertising budgets across Facebook and Instagram daily for our own business and our client portfolio. This gives us insight into what is working now and what you need to know to succeed using the Meta advertising platforms.

We have experience across a range of different sectors and can advise on the right objectives, targeting and creative to get the results you need.

Sector we have experience in:

• Professional Services
• Events
• Coaching & Development
• Martial Arts
• Landscaping & Home Development
• Construction
• Software
• Further Education
• Training

Stay On The Right Side Of Facebook

It is important to stay on the right side of Facebook’s advertising policies.

We know what is and is not allowed on the platform, where there are shades of grey in the rules and where there is no tolerance.

Let us guide you through what can and cannot be advertised in line with the current Facebook Ad Policies and what restrictions, declarations or certifications you may need in certain industries.

Whether you are an experienced user of Business Manager or the Business Suite or exploring Meta (Facebook & Instagram) advertising for the first time we can help guide you through the processes to get better results.

First Time Advertisers


We can take you through the strategies to take advantage of one of the most powerful advertising platforms in the world.

Starting by configuring the technical elements of your account so you have a firm base to start with.

We will then take you through all the different elements of Meta advertising during our interactive sessions. This includes creating your first campaign and putting it live.

• Planning your campaigns
• Setting your objectives
• Budgets and targeting
• Ad Creation and Content

Experienced Advertisers

With Facebook changing so rapidly it can be useful to get the perspective of advertisers using the platform every day.

• Objective setting
• Direct response copywriting
• IOS 14.5
• Split testing and conversion tracking

These are interactive sessions where we create and analyse adverts in real time and take action to turn mediocre campaigns into game-changers.

Course Delivery

This training can be delivered across the UK, Europe and North America:
• In-House
• Peterborough HQ
• Remotely via Zoom

Number Of Attendees

We encourage companies to involve those who will be involved in the creation and delivery of the organic content. This means we can easily accommodate 1 – 10 people on these workshops, tweaking the content and style to match the attendees.

Kristian Downer – Enterprise Nation & Facebook Accredited Trainer

Get the most up to date tactics and tips to build your brand from our Facebook accredited lead trainer Kristian Downer.

Kristian works on campaigns with Facebook, Vodafone and Enterprise Nation to help founders grow their businesses by building their digital skills.

As part of his role as a Facebook #SheMeansBusiness trainer, Kristian gets training and support direct from Facebook HQ to help achieve this mission.

Case Studies