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At our recent marketing workshop, Angela from Action Coach Oakham and Kettering delivered an insightful talk on setting goals and taking action for business owners and marketers.

A key theme of the workshop event was implementing training, meaning that this talk was perfect inspiration for those looking to implement other aspects of the workshop.

The presentation focused on achieving results, creating cohesive plans, and emphasizing the importance of action and accountability for the goals in your business.

Let’s explore some of the key areas Angela mentioned.

Angela Turton giving a talk on setting goals and taking action for business owners and marketers.
Five Steps To Achieve Desired Outcomes

The five-step process to achieve desired outcomes is crucial for businesses and marketers:

1. Dream: Visualize the desired end state, giving direction and motivation.
2. Goal: Set well-defined, achievable targets that guide your efforts.
3. Learn: Gain knowledge and understanding relevant to your objectives.
4. Plan: Develop a comprehensive strategy with specific actions and timelines.
5. Act: Execute the plan, monitor progress, and adjust as needed.

Setting SMART Goals

Angela also spoke about the SMART goal setting method.

Specific: Clearly defined and easy to understand.

Measurable: Quantifiable and trackable, enabling progress assessment.

Achievable: Realistic, considering available resources and constraints.

Results-focused: Oriented towards delivering meaningful outcomes.

Time-bound: Associated with a specific timeframe for completion.

In addition, these goals should be

Dream-led: Guided by and aligned with the dream or vision.

Uplifting: Motivating and inspiring for the team.

Meaningful: Relevant to the company’s mission and purpose.

Capable of inspiring behavioural change: Encouraging individuals to adapt and grow in pursuit of the goal.

Time Management

A key part of the talk was explaining the critical role of time management in achieving goals and ensuring accountability.

Effective time management involves making choices that prioritize tasks and allocate resources efficiently.

By managing time wisely, businesses can increase productivity, maintain focus on their goals, and adapt to changing circumstances.

Objective Key Results (OKR) Framework

Angela stressed measuring what matters and utilizing the Objectives Key Results (OKR) framework. Objectives are the high-level goals that need to be achieved, while key results are the quantifiable outcomes that determine success.

This approach helps teams stay focused and aligned with the company’s vision.

Action and Accountability: Angela highlighted the significance of following through with your commitments by doing what you say you will do when you say you will do it. This concept is closely tied to time management, making effective choices, and maintaining a sense of responsibility for your actions. Accountability ensures everyone stays on track, and projects are executed efficiently.

Communication and Review: Angela emphasized the importance of constant communication and regular review to amend and adjust plans accordingly. By keeping stakeholders informed and engaged, businesses can adapt to changing circumstances and maintain progress towards goals. Without action, nothing will happen, and goals will not be achieved.

In summary, Angela’s talk underscored the importance of setting clear, achievable goals and taking actionable steps to ensure success.

Business owners and marketers can benefit from her advice on goal setting, planning, action, accountability, and communication to drive their businesses forward.

By implementing these strategies, companies can achieve better results and foster a culture of progress and innovation.

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