The right mindset is the key to your success with pay-per-click (PPC) marketing.
At our recent marketing workshop Ian and Ashleigh from Geek Designs shared insights from the most recent Google Core Algorithm update.
Key Pay-per-click takeaways
1. Rethinking PPC Budgets: One of the main points Ashleigh and Ian highlighted was that businesses should double their initial PPC budget. This is because, to see a substantial ROI, businesses need to invest more in PPC campaigns. More investment can yield better results and attract more valuable customers.
2. Importance of Client-Agency Communication: The speakers shared an example of a common “geek meeting” scenario, where clients demand maximum results with minimal spending. They emphasized the importance of open communication between clients and agencies to ensure realistic expectations are set and goals are met.
3. Valuing Your Customer: The key to a successful PPC campaign lies in understanding the true value of each customer. Ashleigh and Ian encouraged attendees to calculate the value of a new customer, which would then help them determine their ad spend investment.
4. Exploring Different Types of PPC Ads: The talk also highlighted the various types of PPC ads available to businesses. With options such as display ads, search ads, and social media ads, businesses can explore different channels and strategies to see which works best for their target audience.
5. Determining Your PPC Strategy: In conclusion, Ashleigh and Ian urged attendees to go back and reconsider their current PPC strategies. To do so, businesses should focus on determining their willingness to pay for a new customer, which will in turn help them allocate the right budget for ad spend. The speakers also stressed that while attracting eyeballs can be easy, getting the right attention and action from potential customers is what truly matters.
Key Insights
The talk by Ashleigh and Ian provided valuable insights into how businesses can change their mindset to maximize their PPC potential.
By reevaluating ad spend, understanding the true value of customers, and exploring various types of PPC ads, businesses can develop more effective advertising strategies that yield better results.
We hope attendees took away actionable insights to improve their PPC campaigns and drive growth for their businesses.
The talk by Ashleigh and Ian provided valuable insights into how businesses can change their mindset to maximize their PPC potential.
By reevaluating ad spend, understanding the true value of customers, and exploring various types of PPC ads, businesses can develop more effective advertising strategies that yield better results.
We hope attendees took away actionable insights to improve their PPC campaigns and drive growth for their businesses.
