The Value Of A Social Media Plan
Clear Plan Equals Accountability
How Long Should A Social Media Plan Be
The amount of detail in your social media plan will depend on the size of your business and the amount of activity you are going to be taken. We have worked on plans that run into several pages and contain a lot of research, details and content planning.
However, we recommend that the top-level plan is as simple as possible so that it can be easily digested and shared across your business.
Typically we create a one-page social media plan for our clients that can then be expanded with detailed content calendars and schedules.
The key is to make sure that the plan is clear and easy for those involved to understand.