Implementing and running an effective customer relationship management (CRM) is vital in an effective marketing machine.
At our recent marketing workshop in Peterborough, we got David Mallinder of GeminiBlue to delve into the benefits of utilising CRM systems and AI to “weaponise” content marketing and showcase a content plan that can transform your business.
Let’s take a closer look at the key takeaways from David’s insightful presentation.
Harnessing the Power of CRM Systems and AI
David emphasised the importance of integrating CRM systems and AI in content creation and management.
With these powerful tools at your disposal, you can optimise content based on user preferences, streamline lead generation, and efficiently distribute content across multiple channels. David also generously shared two free resources that can help businesses get started with CRM systems and AI.
Creating A Lead Magnet
A lead magnet is an essential component of any content marketing strategy.
David demonstrated how creating an irresistible offer, such as a free e-book or a discount code, can be used as a lead magnet on a well-designed landing page with a form. This method will help generate leads, grow your email list, and encourage conversions.
Promoting Your Content
It’s not enough to create fantastic content; you must also effectively promote it. David shared best practices for promoting content across social media platforms, using paid advertising, and leveraging your CRM to ensure your target audience is reached.
Taking Action: David encouraged attendees to take immediate action by implementing the insights gained from his presentation into their own businesses.
Big Five +2 Content Plan
David shared his “Big Five (Plus 2)” content plan inspired from the book “They Ask You Answer” by Marcus Sheridan.
A powerful blueprint to help businesses create a diverse range of content that resonates with their target audience. The plan includes:
- Cost-related content
- Problem-solving content
- Comparative content (versus)
- Reviews and testimonials
- Best-in-class content
- Informative content (what)
- Instructional content (how)
David provided several examples of content ideas for each category, which can serve as a springboard for creating engaging, high-quality content that drives results.
David’s presentation offered valuable insights into the potential of CRM systems and AI for enhancing content marketing strategies.
With a focus on lead generation, promotion, and an effective content plan, businesses can unlock new opportunities to grow and thrive in the digital age.
Attendees left the event armed with new tools, ideas, and inspiration to take their content marketing to new heights.