Time is a scarce commodity for businesses. When there is not enough to do the business essentials such as deliver your product or service, finding the time to post on social media, blog and send email newsletters can be overwhelming. This and the overwhelming number of different social media platforms can give businesses a headache, after all posting on Twitter, Facebook, Instagram, Google+, Pinterest, LinkedIn and any other emerging platforms can be a full time job. That is before you start adding other digital marketing tasks such as blogging, email marketing and community management.
Business Social media overload is a real problem that can damage the health of your employees and your digital marketing. The good news is that it is relatively easy to prevent.
How To Avoid Social Media Burnout
Define How Much Time You Can Realistically Commit
The first step is to be realistic and define how much time you can actually spend on the digital marketing as a business. Whether this is five minutes or five hours a week, calculating this will allow you to devise a strategy and content plan that maximises the impact of the time you can dedicate.
Limit The Digital Marketing Platforms You Use To Match Your Available Time
If you only have five minutes a week to spend on digital marketing then sending a touch base email to your existing customers and email marketing newsletter is far better than sending a random array of tweets. Limit the number of platforms you use and delete or unpublish those that you do not have the time to use. This is particularly important when you start up as you can add platforms as you build confidence and get faster, working smarter instead of harder.
Use A Social Media Management Platforms
Rather than checking platforms like Twitter and Facebook individually save time and exposure to distractions by accessing them through management platforms such as Hootsuite. This extra time can be used to increase your activity and the effectiveness of your digital marketing.
Don’t Check Your Business Social Media During Breaks
The temptation can be to check the business Twitter or Facebook accounts during breaks in your day, this can be a good way to squeeze more time into your day but means that you are not actually taking a break. Digital marketing and social media is a work activity, treat it as one within your business so you and your team get time away from a screen to relax and reboot.
We hope these tips will help you avoid business social media burnout.