Getting your business found by the right people looking for the right thing is a vital component of any digital marketing strategy.
Search Engine Optimisation can confuse people, so at our recent marketing workshop, Ian and Ashleigh from Geek Designs shared insights from the most recent Google Core Algorithm update.
Google Core Algorithm Update 2023
Ashleigh and Ian emphasised that core algorithm updates could significantly impact search rankings, which makes it essential for website owners to stay informed and adjust their strategies accordingly.
They encouraged attendees to prioritise user experience and provide valuable content to prepare for future algorithm updates.
Although the specific details of the March 2023 update are still unknown, we can draw some conclusions based on past updates to stay ahead in the SEO game.
Time Is Of The Essence
The speakers pointed out that the effects of core algorithm updates take time to notice, as it takes days or weeks for Google’s crawlers to index and reassess the web.
Website owners should be patient while monitoring their site’s performance during this time.
Keep An Eye On The Numbers
Ashleigh and Ian advised attendees to watch their site’s organic search traffic and keyword rankings closely, as these metrics would help gauge the update’s impact and identify potential areas for improvement.
Quality Is King
Both speakers emphasised that Google’s goal with these updates is to serve better search results, which means that website owners should consistently create valuable content tailored to their target audience’s needs.
Don’t Neglect Finer Details
Lastly, Ashleigh and Ian reminded attendees not to overlook their site’s technical aspects, such as site speed, mobile-friendliness, and proper indexing. These factors play a massive role in determining search rankings and overall SEO success.
The talk by Ashleigh and Ian provided invaluable insights into the March 2023 Google Core Algorithm Update and its potential effects on website owners. By understanding the importance of staying informed, prioritising user experience, and providing valuable content, attendees left with a clear plan to adapt their SEO strategies for success in this ever-changing digital landscape.
Stay tuned for more informative events from our social media training company to help you navigate the complexities of online marketing and stay ahead of the competition.
