Social media is a powerful tool for businesses but with so many platforms, that are constantly changing it can also be overwhelming. Fear can be a huge deterrent to a successful social media strategy, so we have put together some social media resources for hesitant business owners.
The best way to overcome fear is to take the first step. Once you get started your confidence, knowledge and skills will build over time.
Don’t be afraid to ask for help, there are plenty of great resources out there that will show you how to get started with your own social media strategy or even set up your accounts on platforms like Facebook and Instagram.
List of FREE social media resources
The different social media platforms want to make it as easy as possible for you to learn and use their platforms for your business.
Most platforms have a range of free social media resources to help you get to grips with the different elements of their platforms. Meta also have a range of certifications that you can go through to build and demonstrate your newfound social media expertise
Social Media Company Resources
Here are some good free social media resources that may help you on your journey with each platform.
- Meta Blueprint (Facebook, Instagram & WhatsApp)
- Twitter Resources
- LinkedIn Resources
- Getting Started With TikTok
Social Media Planning Tools
Planning your content can help build confidence and allow you to take control of your social media. There are some great free templates out there to help with your content planning.
Social Media Content Resources
Coming up with ideas is one of the key factors that make business owners hesitant to adopt social media effectively within their business.
- Canva Design School – Graphic Design Skills
- Answerthepublic – Topic Generation
- Adobe – 33 Social Post Ideas