Here is how to check the Facebook pixel to see if they are set up correctly on your website and if your competitors are using it.
The Facebook Pixel is incredibly powerful tool for business owners and marketers to re-target people that have visited their website and segment them depending on behaviour. Every business that is using Facebook ads should have the pixel installed as part of their set up process.
You can also use it to assess if your competitors are using it to track website visitors.
Check Facebook Pixel Installation
The Facebook pixel is installed by adding code to your website, you can tell this by looking at the source code of any website to see if the code is present.
This is a little techy for our tastes which is why we were happy when we found there is a Google Chrome extension that will tell you in an instant.
The tool is the Facebook Pixel Helper
About Facebook Pixel
The Facebook Pixel helper is a Chrome extension that runs in the background and checks the code of every website you visit to tell you if the Facebook Pixel is installed. This can provide insight into how advanced the marketing of your competitors is and whether they have a Facebook marketing strategy in place.
The Facebook Pixel Helper is easy to install and is very highly rated on the Chrome extension store.
The team at Facebook Pixel helper describe the product as;
A troubleshooting tool that helps you validate your pixel implementation.
The Facebook Pixel Helper works in the background to look for conversion or Facebook pixels and provide realtime feedback on the implementation.
A small number will appear on the Facebook Pixel Helper icon to indicate number of pixel events. When clicked, a panel will expand to show a detailed overview of the page’s pixels, including warnings, errors and successes.