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Tik Tok vs Meta (Facebook) for small businesses is not turning out to be a fair fight as the newcomer kicks the established player up and down the digital schoolyard.

The app has over 1 billion active users and focuses on fast innovation to keep users and businesses engaged.

TikTok has transformed social media, forcing other platforms to adapt and add features such as YouTube Shorts and Instagram/Facebook reels.

Now TikTok are rolling out user tools for businesses that make 2023 look particularly rough for Meta (Facebook & Instagram)/

In this blog post, we’ll discuss three TikTok for business features that mean Meta is losing not just the battle but potentially the war.

Organic Reach

TikTok for business offers a variety of tools that make it easy to create and publish high-quality content that can reach millions of people.

The platform’s organic reach is unparalleled, and businesses can reach a large audience without paying for advertising.

This is a big advantage over META, which requires businesses to pay for advertising if they want to reach a larger audience.

TikTok’s tools are simple and easy to navigate, making it a great platform for businesses of all sizes to reach a wider audience and engage with potential customers.

Seamless In-platform Shopping Functionality

Gone are the days of leaving the platform to make a purchase.

TikTok shopping now offers seamless in-platform shopping functionality, allowing users to buy products in just a few seconds.

This is a game-changer for businesses looking to reach potential customers quickly and efficiently. Unlike META, which has been promising this feature for years and has yet to roll it out in the UK, TikTok is ahead of the curve and offers businesses the opportunity to take advantage of this new trend.

Creator Marketplace

TikTok has a creator marketplace that allows businesses to connect with content creators who align with their brand values. This searchable database makes it easy for businesses to find the right creators to collaborate with, and the simple revenue-sharing model means businesses can make money while building their brand. This is a feature that META simply doesn’t offer and is a huge advantage for businesses looking to leverage the power of influencer marketing.

In conclusion, TikTok for business is changing the game for businesses looking to reach a wider audience and engage with potential customers in a unique way.

The seamless in-platform shopping functionality, creator marketplace, and organic reach are three features that are set to revolutionize the marketing world and blow META away. So, if you’re looking to reach a younger and more engaged audience, TikTok is the platform for you.