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Social Media Strategy & Planning

Learn the secrets to surpassing your social media goals with our workshop teaching effective strategies and innovative tools

28th February – 10am to 1pm

Location: Peterborough, PE4 5BH

This workshop will cover the strategic approaches and tactics you need to grow your business using social media

We Will Teach You How To:

  • Define and achieve your social media goals and objectives.
  • Develop a concrete action plan for your social media strategy.
  • Produce content that captivates and engages your audience.
  • Acquire essential skills in social media advertising.
  • Leverage AI tools for efficient and speedy content creation.


Identifying and Achieving Social Media Goals

Strategies to set clear, attainable objectives for your social media presence and measure success.

Developing Your Social Media Plan

Guidance on formulating a comprehensive action plan that aligns with your business objectives.

Content Creation for Audience Engagement

Learn how to craft content that resonates with your audience, encouraging interaction and engagement.

Mastering Social Media Advertising

Acquire vital skills in using social media ads to expand reach and impact.

Efficient Content Creation with AI

Discover how to utilize AI tools for creating high-quality content swiftly and effectively.

Book Your Place for £97

Trainer Kristian Downer

Kristian’s Bio

Kristian Downer, founder of DowSocial, has a rich background with over a decade of experience in developing social media strategies for a wide range of brands. His upcoming session will concentrate on crafting effective social media strategies and planning to foster authentic and sustainable brand growth.

Hailing from Peterborough and working as a social media trainer and coach, Kristian is adept at guiding businesses through the nuances of strategic social media planning. His experience as an Enterprise Nation adviser and university lecturer has honed his ability to blend academic theory with real-world applications, making his approach both practical and insightful.

Attendees will learn the importance of a well-structured social media strategy and how to implement it to grow their business. Kristian’s session will cover starting with focused objectives, maintaining a consistent approach, and utilizing diverse platforms strategically to enhance brand presence and impact.

Kristian’s Credentials

Kristian speaks regularly at events run by Facebook, Enterprise Nation and Vodafone and is regularly invited to speak by trade groups such as the FSB and Chamber of Commerce.

He is a #Shemeansbusiness accredited trainer as part of the Enterprise Nation and Facebook campaign to boost the British economy by investing in training female founders to succeed on social media.

He has also created the DowSocial Marketing Workshops where he brings together hundreds of local business owners and highly rated speakers to deliver marketing insights to the business community.