Learn From DowSocial

LinkedIn Training
For Marketing &
Comms Professionals

LinkedIn training for marketing and communications professionals that want to turn LinkedIn into a powerful tool within their organisation.

We help you understand and plan how to use LinkedIn across the different levels of the organisation and coordinate this across the organisation to maximise engagement and results.

Social media policy – We train you how to implement LinkedIn within your existing social media policy or give you guidance on how to craft a new one that mitigates risk but encourages creativity, engagement and action inside and outside of the organisation.

Strategic Planning – Training on how to build a LinkedIn strategy, that will get buy in and engagement across the different levels of the organisation. This includes setting objectives, measuring success and tactics for getting the whole company “bought in” to supporting your marketing/communications efforts.

Content Creation – We tackle the type of content that gets results and how to cajole the rest of the organisation to share the stories you need to get their message across.

This includes a focused look at social media policies, content and company pages and plan you need to turn LinkedIn into a powerful tool across your organisation.

Course Delivery

This training can be delivered across the UK, Europe and North America:
• In-House
• Peterborough HQ
• Remotely via Zoom

Learning Outcomes

We start with the LinkedIn Foundations For Growth and then build into training tailored to your business, audience and objectives.

LinkedIn Foundations For Growth

• Creating A Profile That Is a Client Magnet
• Crafting your network
• Content Creation That Engages Your Audience
• How different organisational roles use LinkedIn
• Company pages and events
• LinkedIn Premium, Sales Navigator and Advertising

Number Of Attendees

We encourage companies to involve those who will be involved in the creation and delivery of the organic content. This means we can easily accommodate 1 – 10 people on these workshops, tweaking the content and style to match the attendees.

Case Studies