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Getting Started With Meta Ads (Facebook & Instagram)

Learn the secrets to setting up successful Meta Ads

27th March – 10am to 1pm

Location: Peterborough, PE2 8AN

Uncover the secrets to setting up and creating impactful Facebook and Instagram ads that resonate with your audience.

You Will Learn How To

  1. Master the setup of Meta ads for optimal performance.
  2. Set clear, achievable objectives tailored to your marketing goals.
  3. Find and advertise to your target audience
  4. Craft engaging hooks that generate leads and engagement
  5. Create compelling ad text and visuals that drive results.


Strategic Foundations of Meta Advertising

Gain a thorough understanding of the strategic considerations for selecting and setting up your Meta ads, ensuring a solid foundation for your campaigns.

Setting the Right Objectives

Learn how to set clear, measurable objectives that align with your overall marketing goals, focusing on what success looks like in the context of Meta advertising.

Finding Your Audience: Targeting with Precision

Explore advanced techniques for identifying and targeting your ideal audience, maximising the relevance and impact of your ads on Facebook and Instagram.

Crafting the Hook: Capturing Audience Attention

Delve into the art of creating engaging hooks that grab and hold the attention of your audience, setting the stage for effective communication and engagement.

Designing Ads That Drive Action: Text and Visuals

Understand how to combine compelling ad copy with visually striking images to create ads that not only attract attention but also encourage viewers to take action.

Setting Up for Success: Ad Management and Monitoring

Learn the essentials of setting up your ads for efficient management and monitoring, ensuring you have the tools and knowledge to keep your campaigns on track and performing well.

Q&A Session: Insights and Problem Solving

An opportunity for attendees to ask questions, discuss specific challenges, and gain further insights into effective Meta advertising strategies.

Book Your Place for £129

Trainer Kristian Downer

Kristian’s Bio

Kristian Downer, founder of DowSocial, has a rich background with over a decade of experience in developing social media strategies for a wide range of brands. His upcoming session will concentrate on crafting effective social media strategies and planning to foster authentic and sustainable brand growth.

Hailing from Peterborough and working as a social media trainer and coach, Kristian is adept at guiding businesses through the nuances of strategic social media planning. His experience as an Enterprise Nation adviser and university lecturer has honed his ability to blend academic theory with real-world applications, making his approach both practical and insightful.

Attendees will learn the importance of a well-structured social media strategy and how to implement it to grow their business. Kristian’s session will cover starting with focused objectives, maintaining a consistent approach, and utilizing diverse platforms strategically to enhance brand presence and impact.

Kristian’s Credentials

Kristian speaks regularly at events run by Facebook, Enterprise Nation and Vodafone and is regularly invited to speak by trade groups such as the FSB and Chamber of Commerce.

He is a #Shemeansbusiness accredited trainer as part of the Enterprise Nation and Facebook campaign to boost the British economy by investing in training female founders to succeed on social media.

He has also created the DowSocial Marketing Workshops where he brings together hundreds of local business owners and highly rated speakers to deliver marketing insights to the business community.