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Getting Started With Email Marketing

Learn the secrets to growing your business with Email Marketing

13th March – 10am to 1pm

Location: Peterborough, PE4 5BH

This workshop will cover strategic approaches to choosing and setting up your email marketing platform, growing your list and creating emails that engage your audience.

Perfect for those new to email marketing or just need a refresher on the right approach

You Will Learn How To

  • Use email marketing to grow your business
  • Create compelling email content that drives results.
  • Build and segment an effective email list.
  • Maximise open and click-through rates.
  • Analyse and optimise email campaign performance.


Introduction to Email Marketing: Understanding its Importance in Today’s Digital Landscape

Delve into the essentials of email marketing and discover why it’s a crucial tool for engaging customers and driving business growth in the digital age.

Crafting Your Message: Tips for Writing Engaging and Persuasive Emails

Learn key techniques for creating email content that captures attention, communicates your message effectively, and persuades readers to take action.

Building Your Audience: Effective Techniques for List Building and Segmentation

Explore strategies for developing a robust email list, along with methods to segment your audience for targeted and personalized communication.

Engagement Strategies: How to Improve Open Rates and Click-Throughs

Understand the tactics that can boost your email open and click-through rates, ensuring your messages not only reach the inbox but also engage the recipient.

Measuring Success: Tools and Techniques for Analysing Campaign Performance

Gain insights into various tools and metrics used to evaluate the effectiveness of your email campaigns, helping you make data-driven decisions for future improvements.

Q&A Session: Addressing Your Queries and Concerns

An interactive segment where attendees can ask questions, seek clarifications, and discuss real-world challenges they face in email marketing.

Book Your Place for £47

Trainer Kristian Downer

Kristian’s Bio

Kristian Downer, founder of DowSocial, has a rich background with over a decade of experience in developing social media strategies for a wide range of brands. His upcoming session will concentrate on crafting effective social media strategies and planning to foster authentic and sustainable brand growth.

Hailing from Peterborough and working as a social media trainer and coach, Kristian is adept at guiding businesses through the nuances of strategic social media planning. His experience as an Enterprise Nation adviser and university lecturer has honed his ability to blend academic theory with real-world applications, making his approach both practical and insightful.

Attendees will learn the importance of a well-structured social media strategy and how to implement it to grow their business. Kristian’s session will cover starting with focused objectives, maintaining a consistent approach, and utilizing diverse platforms strategically to enhance brand presence and impact.

Kristian’s Credentials

Kristian speaks regularly at events run by Facebook, Enterprise Nation and Vodafone and is regularly invited to speak by trade groups such as the FSB and Chamber of Commerce.

He is a #Shemeansbusiness accredited trainer as part of the Enterprise Nation and Facebook campaign to boost the British economy by investing in training female founders to succeed on social media.

He has also created the DowSocial Marketing Workshops where he brings together hundreds of local business owners and highly rated speakers to deliver marketing insights to the business community.