A common tactic by businesses when you follow you on Twitter is to send you a message telling you to follow them on Facebook, however this is a strange move from a marketing perspective as it dilutes your brand and wastes a call to action.
Twitter is a powerful business platform in its own right.powerful platform, the first interaction on it is vital as it sets the tone of your relationship with your follower and informs them of your brand, yet many businesses are wasting this with a call to action, not to interact with them or buy their product, but to like them on Facebook.
The logic behind this is that they could grow their likes on Facebook and have more contact points with their potential customer base.
This was extremely popular before the Facebook algorithm changes, using your follower base to a social media platform you do not control is wasting your first twitter interaction and promoting somebody else’s business.
By connecting with you on Twitter a user has expressed a tacit interest in your business, that they are interested to see what you have to share with the world.
It baffles me why businesses would use this to push a user to another social media platform for free, particularly one that has made it clear that promoting your business on their platform will cost significant sums of money. That is not to say there is not a benefit to marketing your business on Facebook, or even tweeting about your Facebook presence, however using your first twitter interaction this way has little strategic value.
With the algorithm changes there is no mutual benefit to driving you user base to Facebook. Facebook gets more traffic and learns more about it’s user base , whilst you will have to pay to reach this user on their platform.
How To Stop Wasting Your First Twitter Interaction
A new follow is an opportunity, you can either choose to do nothing and let your content do the talking, or you can engage directly. If you engage directly rather than pointing a user to another social media platform, point them to something you control.
This can be your website or your newsletter (sign up via your website), either way make sure that you talk in a natural and engaging tone, setting up a long term interaction with the user, than a short term hit.