Using Tinder To Craft Effective LinkedIn Messaging Campaigns

How the tactics, strategies and deceptions of dating sites can be mapped, analysed and interpreted to be successfully applied on LinkedIn

Comparing sales and marketing to dating is one of the most overused analogies in our profession but speaker Kristian Downer is doubling down and labouring the metaphor.

He will look at how the tactics, strategies and deceptions of dating sites can be mapped, analysed and interpreted to be successfully applied on LinkedIn avoiding the creep

Shining a light on what works, what doesn’t and what the two platforms can learn from each other

We will look at the influence of target audience, branding and long term objectives and how apps like Tinder show us the way we should and SHOULD NOT be applied to LinkedIn.

*Note* This is not a talk about turning Linkedin into a dating site

*NB* This event is part of our 2 day Marketing Your Business In 2021 Virtual Conference