Google has recently announced that it is updating the algorithm it uses to decide where your website appears in its search rankings, the focus of the update will be improving the experience of the 50%+ of web searches done on a mobile device such as a smartphone or tablet. This update means that if your website is not “mobile friendly” in the next couple of days your website will not be shown in searches done from smartphones or tablets or in other words your website is about to vanish from half the internet.
This update is due to go live on the 21st of April that your website needs to be mobile friendly as soon as possible to ensure that it is indexed (read by Google) which can take up to a week in its updated form before the switch is made.
How Can I Tell If My Website Is Mobile Friendly?
Unlike some Google SEO updates where the exact details are kept close to the chest of the Google team, for this update Google are providing an easy to use test to see if your website needs any updates or is mobile friendly already.
You can run your website through this Google tool at https://www.google.com/webmasters/tools/mobile-friendly/
Mobile friendly sites are most likely to be those developed with a responsive design, meaning that the site is programmed to display differently or respond to the device it is being accessed from. If your website developer said you have a responsively designed website then you are likely to be ok.
What Needs To Be Done?
If you run your website and Google say it appears to be “not mobile friendly” then we highly recommend you speak to your web developer and ask them to adapt your website to have a responsive design. What this will take will depend on the platform used to build your site (e.g. WordPress) and the specific design of your site.
If you are unsure of what to do or do not have a web developer drop us an email or give us a call and we will refer you to one of our expert partners best placed to get you back on track as soon as possible.