5 Business Blog TIps – Planning & Formatting Your Blog

By November 22, 2016 General Business Topics

Finding the time to write blogs can be a challenge for businesses, we have created some business blog tips to help with the planning & formatting of your blog posts.

Business Blogs

Business Blog Tips – Brainstorm ideas in advance

Planning your blog posts allows you to create bite-size ideas to work on rather than trying to do everything at once.

At the beginning of the month where plan out a month’s worth of content using a simple spreadsheet and try and identify a few different types of blogs to post. This is effective as it gives you a plan and brainstorming ideas allows you to come up with some innovative and fun ways of speaking to your audience and the ability to write posts in one go.

Business Blog Tips – Plan Out Each Blog Before You Start & Select A Keyword Phrase

Planning out what you want to say in your blog allows you to create a structure to work to. This typically could be bullet points of the points you want to cover. Once you have written the text you want below each bullet point you can play around with the content to finalise the structure.

Part of this process should also be to define the keyword or keyword phrase that best summarises your content. You want this word or phrase to feature in your title and in the names of images you use.

Business Blog Tips – Aim For 300-1000 words in length

Blog posts are meant to be quick to read and easy to digest analysis of a particular area of your business. The minimum length to be SEO friendly is 300 words as any shorter and Google will not read the content.

There is no maximum length but unless you are covering a topic in great detail 1,000 words should be more than enough to ensure you do not lose the interest of your reader.

Business Blog Tips – Always Include An Image

Images are a vital part of digital marketing, they can quickly summarise the content of a blog post and are incredibly shareable on social media.

Create or buy an image (see our social media and copyright post) and make sure you name it in line with your keyword phrase and fill in the other fields when uploading to you website with this in mind.

Business Blog Tips – Link to Any Internal or External References

The days of link building to create artificial Google rankings may be gone but it is still important to link to sources or other useful content on your own website. Do not go crazy but a couple of links per blog post will mean you have created a relevant and well-researched piece that integrates with your other content.

Writing business blog posts may be daunting to start with but can be a highly rewarding process from a personal and business perspective.

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We are social media strategists not gurus or wizards. We are professionals that believe that without the right marketing strategy, small businesses are likely to struggle to reach the right audience with the right message.