I want you to opt out of my email list if you are having doubts, as it means that either my strategy is wrong or you are not in my potential market and therefore not to be targeted.
Email Marketing Principles
Sending regular emails to an organic email marketing list allows you to keep in regular contact with current and potential clients or customers.
These emails are an opportunity to directly educate, inform and communicate your audience about your industry and what you have to offer.
When it comes to email marketing we highly recommend you only use ethically obtained opt in email addresses directly from the reader.
This will reduce the number of unsubscribe from your list and keep your audience a happy and engaged one.
Unsubscribes From An Opt In Email Marketing List
Even if you execute a perfect email marketing strategy people are going to unsubscribe.
As you build your list, even if you are managing your email communication effectively and dropping a pearl of wisdom every time you press send people still going to unsubscribe.
There are tons of reasons why people unsubscribe from your newsletter and as long as you are creating quality content then this is ok.
In fact we encourage it, if people feel that we are offering them no value then it is better that they unsubscribe so we can focus on the rest of our audience.
This rejection can feel like a reason to panic, however it is actually a signal that these people are highly unlikely to become customers, instead we can refine our message and targeting to get the right kind of readers.
So if you are reading this and you are signed up for my opt in email marketing list, that is brilliant, but no sweat if you don’t want to get nuggets of juicy content anymore, sounds like we were never going to be friends anyway.